The COMPTEL exhibitor who earns the most Marketing Points wins the Top EXPO Marketing Award, to be presented on Tuesday, October 7, 2008 at 3 P.M. on the EXPO floor- in front of your peers.

Here are ways to earn your Marketing Credits immediately:

5 points per tally

2. WEBPAGE POSTING

Send us a link of the webpage where you have the COMPTEL PLUS logo or banner posted. You get more points for more webpages, so go ahead and post a COMPTEL PLUS logo or banner on your homepage, on your news page, contact page and in your events section. Click here to download the banner and make sure it's hyperlinked to www.comptel.org.

12 points per logo/banner in a newsletter, 20 points per newsletter feature                

Here's a fast and easy way to accrue more points! Get your team to include COMPTEL PLUS in your company e-signatures. In your email system (i.e., Outlook), click on "email signatures" and after your company details, please write "Come visit us at booth XXX at the Fall 2008 COMPTEL PLUS Conference & EXPO." Include the banner or logo posted here: http://www.comptel.org/content.asp?contentid=672 to add more points. Let us know in your weekly tally how many of your co-workers have this new "show e-signature".

Send a special, show email to all your partners, clients & prospects, letting them know that your company will be attending the show and you would like to meet them at your booth. Include a show logo: http://www.comptel.org/content.asp?contentid=672. Remember, you get points for how many folks you email and for how many booth meetings you arrange (see #1), so this is a highly-recommended idea.

Staff your booth during all EXPO hours and get acknowledged for your efforts. Send us your plan for booth staffing (include who and when) and earn points. The key is to not have an unattended booth while the judges are on the prowl during the EXPO hours.

Planning on sending out a direct mail piece but looking for the perfect time? Now's the time!  Add "Meet Us at COMPTEL PLUS" on the mailer and accrue more points.  Include a show logo or banner and earn more. In your weekly tally, please include the postcard design and the number of recipients.  

Mention the show in an upcoming blog posting. This blog could be part of your company's website and/or on your company's profile within a social networking site (ie, facebook,MySpace, etc.). If you include a show logo, banner or link back to www.comptel.org, earn more points! If you send an email out to your contacts to let them know of your new blog on COMPTEL PLUS, see point #5!

If you are planning a special announcement, reception, promotion or raffle on-site at COMPTEL PLUS and want to earn Marketing Credits while doing it, include the news in an upcoming press release.  Just by mentioning "COMPTEL PLUS" in your release, you can earn points. Earn more if you distribute the release over a newswire of your choice.

Include "COMPTEL PLUS" on your already existing ad design, and earn more points.  Rack up more points if you include a show logo or banner from here: http://www.comptel.org/content.asp?contentid=672.  Please include the ad design and intended magazine in your weekly tally.

JS&A will consider any other creative marketing approaches to drive more traffic to your booth (excluding show sponsorship initiatives). If you have added your booth# and show info to brochures, signs, webinars, client demos, anything- we will make sure your efforts are recognized! The more creative- the more points. JS&A will consider each creative effort and allocate up to 25 points per initiative appropriately.

Please email a weekly tally of your show marketing efforts to award@jaymiescotto.com. The top 5 contenders will be announced in the COMPTEL PLUS INSIDER newsletter every Thursday- distributed to attendees weekly before the show- so get ready for pre-show branding!

Good luck- and see you on the EXPO floor!

For more info on the JS&A Top EXPO Marketing Awards, please email award@jaymiescotto.com.

For more show information, please email Amy Smith at asmith@comptel.org or visit www.comptel.org.