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CONTEST RULES FOR THE JS&A TOP EXPO MARKETING AWARD |
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The COMPTEL exhibitor who earns the most Marketing Points wins the Top EXPO Marketing Award, to be presented on Tuesday, February 26, 2008 at 3pm on the EXPO floor- in front of your peers. Here are ways to earn your Marketing Credits immediately: |
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1. |
Email a weekly tally of meetings you have pre-arranged at your booth. Please include the name and company of the person who will be meeting with you and the date and time of the meetings. We will be walking around at the show- and will be watching- so all listed meetings must be pre-confirmed. Email award@jaymiescotto.com. |
5 points per tally |
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2. |
Send us a link of the webpage where you have the COMPTEL PLUS button posted. You get more points for more webpages, so if you want to include a COMPTEL PLUS button on your homepage, on your news page, contact page and in your events section, you will get points for each listing. Click here to download the button and make sure the button is hyperlinked to this page: http://www.comptel.org/content.asp?contentid=919 |
15 points per posting |
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3. |
Posting COMPTEL PLUS to your newsletter. You will earn points for posting the COMPTEL PLUS banner on your next newsletter(s). For more points, feature COMPTEL PLUS in your newsletter and ask for your readers to meet you at the show. Please send us the link/newsletter every time you distribute. |
12 points per newsletter with logo, 20 points per newsletter feature |
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4. |
Posting COMPTEL PLUS to your company email signatures. Here's an easy way to accrue more points! In your email system (i.e., Outlook), click on "email signatures" and after your company info, please write "Come visit us at booth XXX at the Spring 2008 COMPTEL PLUS Conference & EXPO." Include the banner or logo posted here: http://www.comptel.org/content.asp?contentid=672 to add more points. Let us know in your weekly tally how many emails in your company have this new "show e-signature". |
18 points for each email signature. 20 points for email signature with banner/logo |
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5. |
Send a special, show email to all your partners, clients & prospects, letting them know that your company will be attending the show and you would like to meet them at your booth. Include a show logo: http://www.comptel.org/content.asp?contentid=672. Remember, you get points for how many folks you email and for how many booth meetings you arrange (see #1), so this is a highly-recommended idea. |
18 points per featured email |
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6. |
Staffing your booth during all EXPO hours. Send us your plan for who is staffing your exhibit area and when and we will make sure you earn points. The key is to not have an unattended booth while the judges are on the prowl during the EXPO hours. |
20 points for staffing booth for entire EXPO |
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7. |
Any other creative marketing approaches to drive more traffic to your booth. And the sky is the limit for you! If you have added your booth# and show info to your advertising campaign, postcards, press releases, internal company newsletter, anything- we will make sure your efforts are recognized! The more creative- the more points. JS&A will consider each creative effort and allocate up to 25 points per initiative appropriately. |
JS&A will consider each creative effort and allocate up to 25 points per initiative appropriately |
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Please email award@jaymiescotto.com a tally of your pre-show marketing every week- with examples of your work. The top 5 contenders will be announced in the COMPTEL PLUS INSIDER newsletter every Thursday- distributed to attendees weekly before the show- so get ready for pre-show branding! Good luck- and see you on the EXPO floor! For more show information, please visit www.comptel.org. |
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