Excerpt posted by Vanessa Eixman:

If you want to find the best-of-the-best in Twitter check out Listorious which publishes Twitter Lists featuring the top people and their posts on any given topic. So whether you are looking for the Top 50 Funny Twitterers or Twitter’s Top Travel gurus you can find it quickly on Listorious. Today we are zeroing in on the Tops in Technology with a special mention for Ilissa Miller, Managing Partner at Jaymie Scotto & Associates. Ilissa recently made Listorious’ Women in Telecom Twitter list. To check out Ilissa’s tweets follow her on Twitter!

Ilissa is tops in social media, as well. She and Jaymie Scotto Cutaia, CEO of Jaymie Scotto & Associates were recently interviewed for a Web 2.0 Expo webinar titled Social Media for Event Exhibitors where their ideas on effective uses of Facebook, Twitter, and blogging were incorporated into the presentation. Social media efforts, public relations initiatives, and events are greatly enhanced by the ideas shared.

Find out the latest on telecom public relations, technology, and social media on the JS&A website and its award winning JSA Telecom News Now Blog.

Esat Sezer, the CIO of Coca-Cola Enterprises was recently interviewed by Meet The Boss TV.  More than just a ’shelf replenishment company,’ the company has over 70,000 employees of which over 50% are mobile.  Esat had quite a few challenges to overcome in order to transition the business and implement technology to support the company’s mobility and transportation leveraging Software-as-a-Service (SaaS). 

Coca-Cola is one of the largest global companies, and with more than 50% of its workforce mobile the company had quite a few challenges to overcome.  Imagine tracking employees, locations, equipment, deliveries, replenishment, and more.  It is this day and age that enables a global company of this nature know what they have and how they can deliver it.  Technology, communications, telecommunications, IP solutions, applications and more are the embodiment of a successful business enablement strategy.

To watch the complete interview, please click here or on the photo capture below.

Original Blog post by Vanessa Eixman, Director Business Development for Jaymie Scotto & Associates.  The blog was posted on January 11, 2010 on Up to the Minute Tech, Vanessa’s blog:

What should you consider when choosing a quality Internet Provider?   High speed is key, but Grant Kirkwood, CTO of Mzima Networks suggests a few more important factors to consider – the provider’s access to content and the quickest route.  How close is your internet provider to the content you want to download?   Kirkwood in a recent article examines the differences between Tier 1 and Tier 2 Internet backbone providers to explain how an IP provider’s proximity to content and applications makes a huge difference in the overall user experience.

Essentially the more ‘hops’ there are between two points along a network, the higher the latency which affects overall performance. In his article Kirkwood reviews the factors that come into play for providers when routing Internet traffic. There are distinct differences in routing choices and flexibility for a Tier 1 provider versus a Tier 2 provider.

The provider that makes routing choices based on a variety of factors such as performance, flexibility, quality, and redundancy helps to ensure that IP traffic will be routed across the path with the fewest hops (most direct and closest path), which in turn makes for a better user experience.

So how do you know how a Tier 1 provider makes routing choices? Or which Tier 2 network providers route only on price versus quality? You must consider a variety of factors when choosing a provider including quantity and quality of the provider’s global peering relationships; the provider’s ability to provide quality end-to-end solutions; the companies the provider partners with; and you can’t forget the quality of its technical and customer service.

“Mzima Networks,” as stated by Kirkwood, “has focused its business model on creating more efficient peering connections among other Tier 2 providers in order to deliver content and streaming media more efficiently for and between its customers. The company’s goal is to connect to as many networks as it can, in as many locations as possible, in order to bypass the Tier 1 ‘inner circle’ as often as possible. This doesn’t mean that Tier 1 providers are not necessary, because indeed they are – but more often than not, Tier 1s are not the shortest or more efficient route to a destination from a cost and quality stand-point.”

To read the article in its entirety please go to: http://www.techistan.net/2010/01/05/mzimanetworkstier1or2/

Here’s the JS&A ‘Top 10 in 2010′ List of Hot Marketing Tips.  Take a look and let us know your thoughts, predictions and trends for marketing this year as well.

10.  Content is King: We are no longer in Kansas Toto.  You can’t just write around the topic anymore.  Say it precisely, say it again and get out.  Make sure it’s relevant or folks won’t read.  There’s a very low tolerance these days for anything but real.  BTW: this will drive your site retention, SEO, media pickup etc.  So really, keep it real.

9.  Marketing Means Experience: Think Apple, Amazon and Starbucks.  All these brands understand that users/viewers want an experience, not just a product.  Understand your buyers, including their emotional drivers, and make sure your product or service offers it.  In a trying economy, the experience you provide can be that key differentiator for why you succeed.

8. Customer Service: This point goes hand-in-hand with “experience.”  If you don’t do it well, don’t do it at all.  If that means only having 3 products vs. 5, then only have 3.  And customer service should be a top consideration of every member of your company, including your receptionists, technicians and A/P representatives.

7. Tell A Story: No one wants to hear a company ringing its own bell anymore.  Give us customer testimonials and case studies, preferably in video.  Give us the reasons why.  The days of just stating “we are the best” are over, thank goodness.

6. The Community Wins: With blog comments, facebook posts, and YouTube dumps, to name just a few, there are more ways than ever to hear from the buyer/community-at-large.   2010 will be the year companies have to listen and should respond… or risk having no control over messaging hitting the marketplace.

5. Not So Personal Anymore: As we are all jumping online for our latest tweets or LinkedIn posts, be careful of your “personal” posts– as personal is not so personal anymore, especially when your CEO and mother-in-law are your latest “followers” and “friends”.

4. The More Minds the Better: Sharing is a key word this decade.  Online Apps, such as Google Apps, YouSendIt, Skype and Webex, are helping companies, large and small, embrace collaboration.  Even QuickBooks is providing secure access for financial employees and external accounting services.  

3. Cell Phone Heaven: Yes, everyone has an iPhone or Android and smartphone apps are all the rage.  But with services like Foursquare hot on the market, it won’t be long before every restaurant you hit or store you step into has a rating and review site and coupons and discounts are being pushed to you.  GPS has never looked creepier.  From a marketing standpoint, yay.

2. Personal Touch: Having said all this, the personal touch still goes a long way.  A hand-written thank you note, a meeting in-person,  a handshake still speaks volumes, perhaps even moreso, in this high-tech crazy world.

1. Listen and Listen More: The last tip is an “oldie but goodie”.  My father used to tell me that the smartest person in the room is usually the quietest.  He might have been trying to keep me quiet for more than 2 seconds, but it always stuck with me.  Most interviews, prospect meetings and even blogs are better when you first listen to others, then speak/write.  It leads to a more productive, targeted conversation.  Ideally it answers a few questions that were on the table.

So without further adieu, please leave your top tip or trend.  Looking forward to reading your posts.

Jaymie Scotto Cutaia

Just as 2009 closed, 2010 begins with a bang!   It was only a few weeks ago that Global Telecom & Technology closed its acquisition of WBS Connect and now it jumps into 2010 with a new acquisition target – this time it’s certain assets of Global Capacity, a Chicago-based company.  This deal provides GTT with an additional revenue stream of up to $25 million annually as they buy over 100 customers for up to $8 million in cash. 

This is a great way for a company to immediately increase its revenue, profitably, while staying true to its strategy of rapidly scaling its business.  What’s interesting about this acquisition is that many of the customers to be acquired are already existing customers of GTT.  No doubt this familiarity will help retain customers through the transition. 

Of course the deal is predicated on proper customer and supplier consent as well as approval by the Federal Communications Commission as GTT is publicly traded – OTCBB: GTLT.  With this news, just five calendar days into the New Year, I anticipate 2010 will be a truly exciting year for the Telecommunications sector.

 Please continue reading for the full press release:

GLOBAL TELECOM & TECHNOLOGY TO ACQUIRE ASSETS FROM GLOBAL CAPACITY 

Company Further Advances Strategy to Scale Business   

McLean, VA, January 5, 2010 — Global Telecom & Technology, Inc. (“GTT”) (OTCBB: GTLT), a leading global network integrator that provides its clients with a broad portfolio of wide-area network, IP transit and mobility services, today announces it has signed an agreement to acquire certain customers and assets from Chicago-based Global Capacity.

Under the terms of the agreement, GTT will pay up to $8 million in cash for contracts with over 100 data transport customers generating up to $25 million in annualized revenue.  GTT expects the transaction to close in the first quarter of 2010, subject to customer and other supplier consents and approval by the Federal Communications Commission.

Structured as a simple transfer of customer contract agreements, this asset acquisition complements GTT’s existing business as many of the affected customers are also existing customers of GTT.  GTT expects to rapidly integrate these customers into its proprietary operational platform through its Circuit Management Database (CMD), resulting in virtually no service interruptions, minimal incremental support costs, and high quality service assurance for customers.

“Following on the heels of the acquisition of WBS Connect, the addition of Global Capacity’s customer base advances GTT’s strategy to rapidly scale our global telecom business.  With this transaction, we will further leverage our unique intellectual capital and enhance our established reputation for providing reliable telecom services to our global customer base,” said Rick Calder, President and Chief Executive Officer of Global Telecom & Technology.

“This is another significant step forward in building cash flow through prudent M&A activity,” said Eric Swank, Chief Financial Officer of GTT.  “This acquisition provides a great opportunity to leverage our CMD platform, by essentially porting the new circuits into our business, expanding our adjusted EBITDA in the process by layering on contract revenue from a very similar customer base.  Due to these synergies, we expect the transaction to be immediately accretive.”

This is the second acquisition in less than 60 days for GTT.  The company closed its acquisition of WBS Connect on December 16, 2009.  The WBS Connect acquisition provides GTT the opportunity to expand its portfolio of IP transit and Ethernet services, and adds over 60 points of presence in major metro markets throughout North America, Asia and Europe.

About Global Telecom & Technology

GTT is a global network integrator providing a broad portfolio of Wide-Area Network (WAN), IP transit and  mobility services. With over 800 supplier relationships worldwide, GTT combines multiple networks and technologies such as traditional OC-x, MPLS and Ethernet, to deliver cost-effective solutions specifically designed for each client’s unique requirements. GTT enhances its client performance through its proprietary Content Management Database (CMD), providing customers with an integrated support system for all of its services.  GTT is committed to providing comprehensive solutions, project management and 24×7 global operations support. Headquartered in McLean, Virginia, GTT now has offices in Denver, London and Dusseldorf, and provides services to more than 700 enterprise, government, and carrier clients in over 80 countries worldwide. For more information visit the GTT website at www.gt-t.net.

Forward-Looking Statements:

This release may contain “forward-looking statements” or other information related to the company’s future growth, expenditures, personnel, product and service enhancements and deployments, strategy or other materials GTT releases to the public or files with the United States Securities & Exchange Commission (“SEC”). You should consult any further disclosures on related subjects in our annual reports on Form 10-K, our quarterly reports on Form 10-Q and current reports on Form 8-K filed with the SEC. Such forward-looking statements are and will be subject to many risks, uncertainties and factors relating to our operations and the business environment that may cause our actual results to be materially different from any future results. Additional information concerning these and other important factors can be found under the heading “Risk Factors” in GTT’s annual reports on Form 10-K and quarterly reports on Form 10-K filed with the Securities and Exchange Commission. Statements in this release should be evaluated in light of these important factors.

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Introducing:  TECHISTAN Publication – ‘Land of Technology’  (www.techistan.net)

Jaymie Scotto Cutaia, CEO of Jaymie Scotto & Associates (www.jaymiescotto.com)and publishers of Telecom News Now (TNN) had the pleasure to speak with the founders of TECHISTAN:  Suzanne Bowen, CEO and Editor in Chief; Nusrat Zehra, Marketing Manager and Omar Shaikh, Senior Editor of Techistan.

Suzanne is a pioneer in the Telecom space where she hails over a variety of companies including Super Technologies and DIDx companies that provide VoIP Hosted Platforms and VoIP 2.0 Enabling Technologies. 

This podcast interview is a discussion about TECHISTAN and its mission, which Omar Shaikh, its Senior Editor describes it as an online media magazine featuring broadcasts, radio interviews, podcasts and articles for the Telecom industry.  An issue that propelled TECHISTAN to the market is the founders observed that the majority of online news media magazines seem too commercial and don’t pay enough attention to the ‘little guys.’

TECHISTAN promises to provide Telecom related Press Releases, Interviews and news in one location.   In this podcast interview, Suzanne Bowen explains that TECHISTAN is collaborating with other entities, including other online media organizations and aims to reach the early adopters, developers, open source and IP communication industry managers and executives.

TECHISTAN’s motto is ‘No Boundaries’ the goal of the organization is to help keep everyone informed and entertained.  To hear the complete interview, please click here:

For more inforamation about TECHISTAN, please visit: http://www.techistan.net/

I go to PTC in Hawaii nearly every year to meeting with clients, prospects, journalists, analysts and to hear the comings and goings of the International Telecom industry.  This year will be much of the same, as I will be escorting five JS&A clients to the event.  I will be busier than a bee, making sweet honey while introducing clients to the media and analysts that will be on hand.  PTC is an opportunity to take a good pulse of the market and layout marketing plans for the rest of the year.  There are few shows in the International telecom arena of this caliber – ITW in Washington DC is another that requires planning, strategizing and positioning.

PTC this year is starting to take stride -with just a few weeks away – it better!

The key events at the conference have begun to be scheduled:

Bharti Airtel is sponsoring the opening reception, which will be held on Sunday night from 6:30pm – 8:00pm on the Village Green.    The reception promises to offer cocktails and an array of wine as attendees are entertained.

On Monday night, ROGERS will once again sponsor an event at the Lagoon Green – also starting at 6:30pm.  This is a traditional event that ROGERS brings in an entertainer to ‘wow’ the crowd.  This year it will be Caissie Levy entertaing with ‘Broadway on the Lagoon.’

There are many private functions happening as well, including one hosted by AT&T.  Jerry DiMartino, along with a few special companies, will be hosting exclusive golf outings and breakfasts at the event – if you’re lucky enough to get an invite, I’m sure it will be worth your time.

This year, I will be hosting the first ‘WOMEN IN VoIP’ breakfast.  We will be meeting on Monday morning at 9am.  If you’d like an invite just email me (ilissa@jaymiescotto-dot-com)  the more the merrier – and a great opportunity to meet with some of the industry’s best. 

As the dates draw near, no doubt more functions will arise – if you know of some of your own, please post them here so that we could all meet up and be seen!

Oh.. and I’ll be on the PTC ‘bus’ from Newark on Saturday …  I promise to bring the nuts.

It’s the season of giving and JS&A is decking the halls pink this year. As a way to help support the fight against breast cancer, we are donating to the Breast Cancer Research Foundation. In the US alone, a woman will die every 13 minutes from breast cancer. So as you shop for any last minute holiday gifts, remember to think pink. Here are some pink products that help you give and give again: http://bcrfcure.org/part_pinkprod.html

And if you would like to join JS&A in donating, please click here: https://support.bcrfcure.org/civicrm/contribute/transact?reset=1&id=14

From our team to yours, have a wonderful holiday season and a prosperous 2010.

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Grant Kirkwood, CTO & Founder of Mzima Networks discusses Ethernet Private Line (EPL) services and the deployment of the latest technology:  Ciena’s PBB-TE (www.mzima.net)