Hibernia Atlantic’s – Project Express – Marks the First transAtlantic Cable System Build in Almost 10 Years

Posted by vanessa on September 30th, 2010

Big news announced today! Data transmission from New York to London just got faster with Hibernia Atlantic’s announcement regarding a new subsea fiber optic cable system called Project Hibernia AltanticExpress. Offering high frequency traders latency numbers sub 60 milliseconds from NY to London and sub 70 milliseconds from Toronto to London, the new transAtlantic cable system is the first in almost 10 years. To learn more about this historic build please read the full press release below:

HIBERNIA ATLANTIC TO CONSTRUCT THE LOWEST LATENCY TRANSATLANTIC SUBMARINE FIBER OPTIC CABLE NETWORK FROM NEW YORK TO LONDON

Offering the Fastest Route from North America to Europe at Sub 60ms

SUMMIT, NJ & DUBLIN, IRELAND- September 30, 2010- Hibernia Atlantic, the only diverse transAtlantic high bandwidth connectivity provider, announces today its plans to build the lowest latency cable route from New York to London offering High Frequency Traders the unique latency under 60 milliseconds. Hibernia’s Global Financial Network (GFN) currently unites hundreds of global banks and financial exchanges with a single connection. The GFN was built for the financial community and meets their demanding performance and reliability requirements. Project Express will only strengthen the GFN as the fastest route across the Atlantic.

“Demand for low latency routes has grown exponentially over the past several years,” states Bjarni Thorvardarson, CEO of Hibernia Atlantic. “Project Express will offer the lowest latency from New York to London and provide demanding customers the speed and accuracy they require.” Furthermore, the new Express transAtlantic cable will allow customers to reach other key financial cities and will offer lowest latency connections between Frankfurt and London and into Chicago, New York City and Toronto. Additionally, Toronto will now connect into London at sub 70ms.

A state-of-the-art submarine network build, Express will be the shortest route from New York to London that will initially be lit with 40G technology and can be upgraded to 100G technology in the future. Express includes an entirely new, all marine, four- fiber pair, transAtlantic optic cable system which will tighten the Atlantic facilitating New York to London Round Trip Delay (RTD) at sub 60ms. This new route, which will be the first new transAtlantic cable in nearly ten years, is significantly lower latency than all other transAtlantic cable systems.

“The desktop study is complete, the vendor selection field has been narrowed and we’re ready to move forward with this project,” states Mike Saunders, Vice President of Business Development for Hibernia Atlantic. “Construction is second nature to Hibernia, having just completed another submarine cable, landing station and terrestrial network into Northern Ireland. Additionally, Hibernia owns and operates two transAtlantic cable systems. With our vast experience, this new venture is a natural fit for our business.”

The first phase of the new build will begin with a new cable from the County of Somerset in the UK, to Halifax in Canada then connect to Hibernia’s current low latency cable from Halifax to New York. In addition, the new system will include branching units for future latency enhancements to the US and Continental Europe. The build is projected to be completed by the summer of 2012.

Hibernia Atlantic has already been securing its first new cable tenants. To join others in the financial community on this historic build, please contact Hibernia sales at express@hiberniaatlantic.com.

About Hibernia Atlantic:

Hibernia Atlantic is the only American-owned, diverse transAtlantic high bandwidth connectivity provider. Hibernia is a subsidiary of Columbia Ventures Corporation (CVC) and owned by both CVC and Constellation Ventures Partners. It is a transAtlantic submarine cable and terrestrial fiber network that offers over 100 redundant network Points of Presence (PoPs) throughout Canada, US, UK, and mainland Europe on over 24,000 kilometers of network. Hibernia provides secure and diverse dedicated Ethernet, DTM and optical-level service up to GigE, 10G and LanPhy wavelengths and traditional SONET/SDH services. In addition, Hibernia offers wholesale capacity prices, unparalleled support, flexibility and service. Hibernia Atlantic owns Hibernia Media, which operates in 20 European and North American markets and represents the largest, national, state-of-the-art optical switching and Dynamic Transport Mode (DTM) network. Hibernia Media offers a full range of services to customers who generate and manage multi-media content. For more information on Hibernia Atlantic’s cutting-edge network or to view their communication video, please visit www.hiberniaatlantic.com. For further information on Hibernia Media, please visit www.hiberniamedia.com.

For Hibernia Atlantic company inquiries, please contact Melissa Butler at +1.908.988.1990 or melissa.butler@hiberniaatlantic.com.

About Hibernia Atlantic’s GFN:

Hibernia Atlantic’s Global Financial Network (GFN) is a financial exchange connectivity division of Hibernia Atlantic, the Trans-Atlantic, high-bandwidth, connectivity provider. Built on over 24,000 kilometers of network, GFN connects the world’s largest exchanges‟ datacenters to its direct participants through secure and diverse dedicated, high bandwidth, ultra low-latency Ethernet and optical-level service from 1-GigE, 10-GigE, LanPhy wavelengths and traditional SONET/SDH services. Utilizing the Hibernia Atlantic diverse and secure backbone, GFN offers world-leading broker dealers, hedge funds, market data providers and other financial firms over 100 Points of Presence (PoPs) into key capital market cities in the US, Canada, UK, France, Germany, Ireland, mainland Europe and the Pacific Rim. For more information, please visit www.hiberniagfn.com.

For Hibernia Atlantic media inquiries, please contact:

Jaymie Scotto & Associates

+1.866.695.3629

pr@jaymiescotto.com

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Hibernia Atlantic’s GFN Now Connects to the Toronto Stock Exchange

Posted by vanessa on September 29th, 2010

Global Financial NetworkThe Hibernia Atlantic team is opening the market at the Toronto Stock Exchange tomorrow morning in celebration of its new Global Financial Network (GFN) connection to the Toronto Stock Exchange. The secure network expansion directly connects the GFN into major financial Exchanges – further expanding reach throughout key financial cities in Canada, United States and Europe. The GFN offers ultra low latency, fast routes which are so critical to high frequency traders and financial markets. For more information please read the full press release below:

HIBERNIA ATLANTIC’S GLOBAL FINANCIAL NETWORK (GFN) NOW CONNECTS TO TORONTO STOCK EXCHANGE

TO CELEBRATE HIBERNIA’S ULTRA LOW LATENCY CONNECTIVITY, THE GFN WILL OPEN TRADING ON SEPTEMBER 30TH

SUMMIT, NJ & DUBLIN, IRELAND- SEPTEMBER 29, 2010 - Hibernia Atlantic, the diverse transAtlantic high bandwidth connectivity provider, announces today that Hibernia’s low latency Global Financial Network (GFN) will now directly connect to Toronto Stock Exchange, TSX Venture Exchange and the Montreal Exchange, all located in the TMX primary data centre. To celebrate Hibernia’s ultra low latency connectivity, the GFN management team will be at Toronto Stock Exchange tomorrow to open the market.

This network expansion offers secure, direct connections from the TSX into key financial cities throughout the United States, Canada and Europe, including the New Jersey metro area, such as Carteret, Weehawken, Secaucus and Newark, as well as Chicago, Slough, 11 Hanbury, and Telehouse in London and Frankfurt. Unlike other traditional submarine and terrestrial fiber cables, Hibernia GFN’s diverse, low latency capacity can link from Canada directly into the UK and Europe, bypassing New York City and the U.S. entirely. This is a boon for financial companies that require fast and reliable capacity for automated trading.

Built upon 24,000 kilometers of fiber optic cable, the GFN, specifically engineered for the financial sector, has over 100 points of presence throughout North America and Europe. With ultra low latency routes such as sub 10ms Round Trip Delay (RTD) from Toronto to Newark/NJ Metro, Hibernia GFN offers some of the fastest financial routes in the marketplace.

“Hibernia’s innovative GFN enables traders, buy-side, sell-side and exchanges to execute trades faster and more efficiently,” states Bjarni Thorvardarson, CEO of Hibernia Atlantic. “The GFN specializes in delivering high performance networks to the global financial community; this includes ultra low latency routes for fast data delivery and secure and diverse back-up routes in the event of an emergency. Our 24/7 Network Operating Centers located around the globe ensures our customers receive top quality service, all the time.”

Further driving competitive advantages to the financial community, Hibernia Atlantic guarantees rapid installation and network deployment within a 5-day timeframe or one month free, along with guaranteed latency Service Level Agreements.

For more information, please visit www.hiberniagfn.com.

# # #

About Hibernia Atlantic’s GFN:

Hibernia Atlantic’s Global Financial Network (GFN) is a financial exchange connectivity division of Hibernia Atlantic, the Trans-Atlantic, high-bandwidth, connectivity provider. Built on over 24,000 kilometers of network, GFN connects the world’s largest exchanges’ datacenters to its direct participants through secure and diverse dedicated, high bandwidth, ultra low-latency Ethernet and optical-level service from 1-GigE, 10-GigE, LanPhy wavelengths and traditional SONET/SDH services. Utilizing the Hibernia Atlantic diverse and secure backbone, GFN offers world-leading broker dealers, hedge funds, market data providers and other financial firms over 100 Points of Presence (PoPs) into key capital market cities in the US, Canada, UK, France, Germany, Ireland and mainland Europe. For more information, please visit www.hiberniagfn.com.

About Hibernia Atlantic:

Hibernia Atlantic is the only American-owned, diverse transAtlantic high bandwidth connectivity provider. Hibernia is a subsidiary of Columbia Ventures Corporation (CVC) and owned by both CVC and Constellation Ventures Partners. It is a transAtlantic submarine cable and terrestrial fiber network that offers over 100 redundant network Points of Presence (PoPs) throughout Canada, US, UK, and mainland Europe on over 24,000 kilometers of network. Hibernia provides secure and diverse dedicated Ethernet, DTM and optical-level service up to GigE, 10G and LanPhy wavelengths and traditional SONET/SDH services. In addition, Hibernia offers wholesale capacity prices, unparalleled support, flexibility and service. Hibernia Atlantic owns Hibernia Media, which operates in 20 European and North American markets and represents the largest, national, state-of-the-art optical switching and Dynamic Transport Mode (DTM) network. Hibernia Media offers a full range of services to customers who generate and manage multi-media content. For more information on Hibernia Atlantic’s cutting-edge network or to view their communication video, please visit www.hiberniaatlantic.com. For further information on Hibernia Media, please visit www.hiberniamedia.com.

For Hibernia Atlantic company inquiries, please contact Melissa Butler at +1.908.988.1990 or melissa.butler@hiberniaatlantic.com.

To view Hibernia’s communication video, please click here:

http://www.youtube.com/watch?v=mu_zxh1XP1E
For Hibernia Atlantic media inquiries, please contact:

Jaymie Scotto & Associates

+1.866.695.3629

pr@jaymiescotto.com

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QT Talk Supports the Mexican Community

Posted by Jaymie Scotto on September 28th, 2010

QT Talk, a leading prepaid international long distance provider for residential, business and mobile calling, attended the Eleventh Annual Mexican Day Parade on September 19th.  With over 300,000 people in attendance, QT Talk easily spread their message of low cost international calling to the Mexican community. QT Talk spent the afternoon giving away $3 in free international calling to all new customers, allowing them to try out PUREMinutes.

PUREMinutes is an alternative to traditional calling cards, which often include hidden fees, service charges or deceptive advertising. Using PUREMinutes’ innovative recognition software, international prepaid calls can be made regardless of the carrier. With QT Talk, users of traditional calling cards can easily migrate over to the latest technology to complete high quality, international calls without the once needed pin code. QT Talk allows users to dial anywhere in the world from the U.S. at much lower rates than ever before.

“The Mexican community is especially important to QT Talk,” said Eric Ramos, President of QT Talk. “We know how difficult it is to live far from your friends and loved ones. That is why we are so excited to offer cost-effective calling programs for those who need a way to communicate around the world.”

The Mexican Day Parade featured vivid and colorful floats, folkloric dancers and Mariachis as well as a variety of different musical groups and traditional Mexican costumes.

To learn more about QT Talk and how you can sign up for its PUREMinutes international calling plan, please email questions@qttalk.com or call +1 212.461.3669.

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Acer Tablet Takes Chunk Out of Apple’s iPad

Posted by Karissa Campbell on September 28th, 2010

There is a war waiting to happen, reputations to be trumped, brands to be tarnished and consumers to be rewarded….with some choice! 

After a six month monopoly, there looks like there’s going to be some proper competition for the supposedly all conquering iPad; the tablet PC which has completely monopolised the hand held tablet market. Like most people, we love Apple, we love the iPad; the way it looks; the way it feels. However, we haven’t had the chance to fall in love with anything else… until now.  The majority of the red-blooded public like change, and with competition growing there’s no harm in a bit of window shopping. 

So after the heralded release of Apple’s iPad in April, Acer and several other manufacturers are circling the tablet PC landscape like rapid predators, ready to unleash their own bespoke interpretations. 

Even before iPad’s launch, head of Acer’s IT products division Jim Wong confirmed that the company would be expanding its portfolio to include a tablet PC, in line with similar launches from HP, Toshiba and Sony. The iPad may stand alone on the market now, but it needs to be wary; it has a bullseye on its 10 inch touchscreen (speaking figuratively of course, although don’t count out a bullseye app).  

Acer may seem combative, but that attitude comes with the territory. Acer is among the top three biggest PC manufacturers in the world, and stepping up is an important move to maintain a dominant market position. 

Acer CEO Gianfranco Lanci has been vocal in promoting the new Acer tablet, unveiling various models throughout Q2 and Q3, including a five inch, seven inch and nine inch prototype. Originally Acer announced a seven inch model, which would be a direct competitor to the iPad (although slightly smaller), running Google Android OS. “We are not convinced that 10 inches is the right size for this type of device: it becomes too close to a netbook in size, and why should it not be a netbook with full PC capability?” Lanci told APC in relation to the size of the iPad screen.

For functionality and aesthetics the new Acer tablet will sport a QWERTY keypad and embedded 3G, which will likely get it mentioned under the same breath as the Kindle. Either way, Lanci believes the release of the Acer tablet will take a huge bite out of Apple’s market share, from their current 100 percent position to something closer to 25 percent. Like the iPad, the as yet unnamed Acer device will make primary use of “books, music and videos, browsing the Internet, email and chatting.”

“I think people [are] start[ing] to recognize Acer as one of the first companies to come up with new innovation or new implementation in terms of technology,” Lanci told MeetTheBoss.TV last week. “The tablet [is] a big opportunity [for Acer].”

So ring the bell, let the slugfest commence, let the noses be bloodied and may the best tablet win.

To watch the full interview click here at MeetTheBoss.tv or see below.

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Telecom’s 40 under 40 Gather in London

Posted by Jaymie Scotto on September 27th, 2010

September 27, 2010:  Global Telecoms Business 40 under 40 gather this week in London to discuss some of the biggest challenges and opportunities that lay ahead for the global telecom industry.   Industry leaders, voted in by their global peers, will discuss a variety of challenges that businesses may face over the next decade including how/if social networking could change mobile telecoms; the future of telecoms and generating shareholder value; do bankers and financiers understand telecoms and more.

Some of the key participants, and award recipients include Hunter Newby, CEO of Allied Fiber;  Nick Heller, Director of Strategic Alliances for Google; Dan Warren, Director of Technology at the GSM Association; Heather Kirksey, chair of the Broadband Forum’s broadband home working group for Alcatel-Lucent, and many others from companies including Tata Communications, Ixia, TiasNimbas Business School, BT, MobilelQ, Expoential-e, Brightstar, Expand Networks, Clickatell, Velcom, Telcordia, MTS, Telekom Austria, GSMA, Mycom, Ciena, Vodafone, Vip Operators, Monitise, HP, Syniverse, SpiriTel, AT&T, Comptel, MTN, Orckit-Corrigent, Voxbone, Spin3, CSL, Huawei, and XConnect.

Congratulations ladies and gentlemen for your achievements!

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QT Talk Re-launches QTTALK.com Offering $3 in Free International Calling

Posted by Jaymie Scotto on September 23rd, 2010

QT Talk, a leading prepaid international long distance provider for residential, business and mobile calling, has re-launched their website, www.QTTalk.com. In addition, QT Talk is offering all new customers $3 in free international calling!

QT Talk offers residential and business calling plans, as well as PUREMinutes (PUROSMinutos), a simple and inexpensive plan for international calling. With PUREMinutes, any cell phone or landline can be automatically programmed to make international calls at highly competitive rates without hidden fees or expiration of minutes commonly associated with prepaid calling cards.

QT Talk has strong ties to the Hispanic community and has recently been working with local musicians to broaden their reach. Most recently, QT Talk has worked with YouTube sensation Poeta Callejero to produce and sponsor his music video for “El Deseo De Tenerte”. The video can be seen at http://www.youtube.com/watch?v=WaXMM9X6Icc&feature=related.

QT Talk has also forged a partnership with New York Mets shortstop, José Reyes on a hip-hop song and video featuring PUROSMinutos. The video is still in production, however the song can be heard at http://flowhot.info/mfxgj57yzjyc.

In the coming weeks to support its grassroots outreach to the local communities, QT Talk will be attending the following cultural events; offering all new customers $3 in free international calling.

  • Festival Latino in the Berkshires – Lee First Congregational Church Park on Main St. Lee, MA
  • 7th Annual Greater Reading “Sabor Latino” Music Festival – The Sovereign Center, 701 Penn Street, Reading, PA
  • 34th Hispanic Parade of Queens – 37th Avenue between 69th and 89th Streets, Queens, NY
  • Second Annual Latin American Folklore Festival “Roots of America” – Exchange Place, Jersey City, NJ
  • 48th Annual Regional Puerto Rican Day Parade – Benjamin Franklin Parkway to Independence Hall, Philadelphia, PA
  • Queens Dominican Parade — Northern Boulevard, 69th Street to 88th St. Queens, NY

To learn more about QT Talk and how you can sign up for its PUREMinutes international calling plan, please email questions@qttalk.com or call +1 212.461.3669.

Please read the full post below.

QT TALK RELAUNCHES QTTALK.COM OFFERING $3 IN FREE INTERNATIONAL CALLING

New York, NY – September 23, 2010QT Talk, a leading prepaid international long distance provider for residential, business and mobile calling announces the re-launch of www.QTTalk.com. QT Talk offers residential and business calling plans, as well as PUREMinutes (PUROSMinutos), a simple and inexpensive plan for international calling. With PUREMinutes, any cell phone or landline can be automatically programmed to make international calls at highly competitive rates without hidden fees or expiration of minutes commonly associated with prepaid calling cards.

PUREMinutes is an alternative to traditional calling cards, which often includes hidden fees and service charges. Using PUREMinutes’ innovative recognition software, prepaid international calls can be made regardless of the carrier. With QT Talk, users of traditional calling cards can easily migrate over to the latest technology to complete high quality, international calls without the need of a pin code. QT Talk allows users to dial anywhere in the world from the United States at much lower rates than ever before.

“QT Talk has strong ties to the Hispanic community and has recently been working with musicians to bring PUROSMinutos to a more diverse population,” says Eric Ramos, President of QT Talk. “Our team is excited to introduce our cost-effective calling programs to communities that need a way to communicate with friends and loved ones across the globe.”  Most recently, QT Talk worked with YouTube sensation, Poeta Callejero producing and sponsoring his music video for “El Deseo De Tenerte” which can be seen at http://www.youtube.com/watch?v=WaXMM9X6Icc&feature=related.

In addition to working with Poeta Callejero, QT Talk has also forged a partnership with New York Mets shortstop, José Reyes on a hip-hop song and video featuring PUROSMinutos. The video is still in production, however the song can be heard at http://flowhot.info/mfxgj57yzjyc.

QT Talk has recently experienced explosive growth due to their PUREMinutes plan, and has been aggressively expanding their management team. To learn more about QT Talk and how you can sign up for its PUREMinutes international calling plan, please email questions@qttalk.com or call +1 212.461.3669.

# # #

About QT Talk:

QT Talk provides smart VoIP calling solutions for Residential, Business and Mobile Services. The company provides flexible and affordable calling plans delivered through its Hosted VoIP platform, residential IP connectivity, business Internet and Mobile devices, replacing traditional telephone service, international calling plans and calling card programs. QT Talk services can be bought from a number of retail outlets, leading telephony consultants, and directly by contacting 212-461-3669.

For more information, please visit www.qttalk.com.

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PACKETEXCHANGE NOMINATED FOR 2010 STREAMING MEDIA READERS CHOICE AWARD

Posted by Jaymie Scotto on September 21st, 2010

PacketExchange, the next generation Ethernet and IP network service provider with reach across Europe, the United States and Asia has been nominated for the 2010 Streaming Media Readers’ Choice Award in the category of “Best Streaming Innovation 2010”.

PacketExchange has recently partnered with Talon Data Systems, a leader in networked data storage solutions and appliances, to develop the first live streaming solution for uncompressed, high definition from London to Los Angeles and back. In addition to offering live-streaming capabilities, the solution allows file transfers to be completed at twice real-time for 2k footage. With this new capability, there now exists the potential to enable collaborative digital workflows around the world, saving time and money.

The live streaming solution has been fully tested across its global network infrastructure to prove that uncompressed, end-to-end high capacity data transfer rates can be delivered with guaranteed integrity across a long distance quickly and efficiently. The solution substantially accelerates the ability for companies to share and transfer large bandwidth files across an expansive geographic reach.

To vote for PacketExchange, please visit: http://www.streamingmedia.com/readerschoice, and select ‘PacketExchange’ for the “Best Streaming Innovation 2010’ category.

Voting is open until October 1, and Streaming Media will announce the top three vote-getters in each category on October 18. The winners will be announced at a reception at Streaming Media West in Los Angeles this year on November 2.

To find out more about PacketExchange’s industry leading network, visit http://www.packetexchange.net or email sales@packetexchange.net

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NEW WHITE PAPER: Fast Forward to Ethernet Exchange Networks

Posted by Jaymie Scotto on September 21st, 2010

Download this free White Paper to find out how the rapid growth of network-intensive applications such as video and smartphone devices are  driving the need for carriers to access reliable, global Ethernet network solutions.  It is this need for worldwide Ethernet reach that is driving carriers and service providers to interconnect with each other to extend beyond the boundaries of their own network footprints.  This is the key driver for the growth of Ethernet Exchange Networks and why this solution will provide cost savings and ubiquitous global connectivity.

Click here to download your free version of this White Paper today.

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GALAXYVISIONS RECOGNIZED ON INC.COM’s PRESTIGIOUS INC. 5000 LIST

Posted by vanessa on September 16th, 2010

Recipient of ‘One of the Fastest Growing Private

Companies in America’ Award

GalaxyVisions does it again–won another industry award and recognized as one of  the Fastest Growing Private Companies in America.  This INC Magazine award is one of several awards won by the company – others include web hosting accolades such as: 2008 Best of Englewood Cliffs Award in the Web Site Design category; WebHost Directory award winner; HostReview’s Fastest Growing Company to name a a few.  See more details on INC. Magazine’s award below:

GalaxyVisionsBrooklyn, NY, September 16, 2010GalaxyVisions, a managed web hosting, dedicated server, colocation, and shared web services provider is the recipient of one of Inc.com’s 2010 Fastest Growing Private Companies in America Award. Ranked number 1,784 on the prestigious Inc. 5000 List, GalaxyVisions, is recognized for its strong and continued company growth of 154% over a three year period. As a daily online resource for entrepreneurs, Inc.com ranked businesses according to percentage of growth from 2006-2009.

As a leader in the web hosting market, GalaxyVisions offers an extensive portfolio of cost-effective Managed Web Hosting, single and multiple Server Colocation, Managed Dedicated Servers, and Virtual Private Server (VPS) hosting plans. With over 15,000 square feet of secure data center space, GalaxyVisions can also accommodate any sized client or service provider by offering fully redundant colocation options in its New York City facility. Clients can also connect to multiple Tier-1 IP providers and carriers for secure, high-speed interconnections and peering within the data center facility.

“We are excited to be recognized as an Inc. 5000 leader in the private company sector,” states Ray Sidler, CEO of GalaxyVisions. “Our strong commitment to providing unmatched customer service and flexible, robust solutions is evident by our year over year continued growth.”

For more information about GalaxyVisions, please visit www.galaxyvisions.com

About GalaxyVisions

GalaxyVisions was founded in 2001. We are a privately held managed services provider located in the heart of Brooklyn, NY. We provide affordable managed hosting solutions for companies of all types. We supply all of the servers, software and bandwidth and management tools needed to run almost any web hosted application. From small to Enterprise server solutions, GalaxyVisions guarantees to meet or beat the price of any competitor. At GalaxyVisions we are committed to excellent quality service 24/7/365.

To join online discussions and receive news updates you can find GalaxyVisions on: Twitter. For more information, please visit www.galaxyvisions.com.


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A Method Wholly Prescribed To

Posted by Karissa Campbell on September 15th, 2010

Why episodic marketing and means big business for big brands

In the world of marketing, executives are facing greater challenges than ever before. Increased competition, media fragmentation and changes in consumer behavior and attitudes are all impacting the way marketers approach advertising.

Marketers are now combining traditional advertising with new marketing methods so they can reach consumers and create a new level of consumer awareness.

Episodic marketing therefore allows executives to use new exciting ways to get consumers involved with a brand. Analysts say that episodic marketing gives marketers a more focused and tighter connection to consumers and can therefore be executed in a more cohesive way.

Over at Method – the environmentally friendly, non-toxic cleaning products company – the idea of creating an episodic brand is something the organization has been privy to for some time.

In fact, according to a recent study of global brands that have driven the most brand ROI in the last seven years, Method was ranked eleventh out of 25,000. Method’s Co-Founder and current Chief-Brand Architect Eric Ryan, says that Method is a “Belief Brand” – one that sells a philosophy and a culture – and admits that he stays ahead by being episodic.

“It’s like a great television show,” explains Ryan in an exclusive interview with executive business channel MeetTheBoss.tv.  “You always have new episodes. And if a show is really great, you have a narrative that just allows you to keep come up with fantastic shows,” he says, before jokingly noting The Love Boat as a (probably bad) example.

Ryan goes on to explain that great brands work in the same way. He believes that successful brands have the ability to constantly develop new stories and new narratives, which essentially act as episodes to keep consumers constantly engaged. “We [The consumer] always over-reference Apple,” Ryan offers by way of example. “We always look with anticipation to what Apple will do next, and those are just nothing more than episodes. “

In order for a brand to be episodic, however, and in order to be able to constantly develop new stories, Ryan believes you to have a very rich philosophy and an idea. “If you’re a brand that is built off of one single attribute, it can become difficult to continually come up with these new stories,” he warns. 

To find out more about how Method are continuing to build on their creating a belief brand and staying ahead of the curve to create and dynamic episodes, head to MeetTheBoss.tv

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